At first wasn't sure what it was, and whether i needed it. After re-reading the descriptions on Apple's website a few times, and browsing reviews on ArsTechnica, Gizmodo and Engadget.
One way to look at it is an iPod that connects to a TV, but it can also view/stream live without syncing from a Mac or PC with iTunes. (though it takes a moment to scan the list of available content)
If you have a big screen TV, AppleTV is a great device for showing off photos. The built-in Ken Burns and transitions just about eliminates the need to make slideshows. It even adds background music from your iTunes library.
It also works with EyeTV, which can export to iTunes.
A recent software update lets you browse movies, shows, YouTube and podcasts directly on the Internet. So you're even less dependent on a computer. There are tons of HD podcasts to choose from.
I do find it strange that the main menu is text-only and arranged in two vertical columns where the entire rest of the interface is made up of visual horizontal scrolling views.
I could see renting movies with AppleTV. The selection and prices look good. I do wish the rental time was longer than 24 hrs.My main movie time would be on weekends.
Netflix's instant viewing gives iTunes a run for its money. We have an unlimited 3-movie account, which means we can stream an unlimited amount of movies for no extra cost. The selection isn't as good as the entire Netflix library and it only works on Windows after installing Windows Media Player 11 and a slew of updates and security patches. But like I said, no extra cost.
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